Bet365 is one of the largest gambling companies in the world, and has become a household name for many sports bettors. But who is the woman behind the company? Let’s take a look at the story of Denise Coates, the founder, majority shareholder and CEO of Bet365.
Denise Coates was born in 1967 in Stoke-on-Trent, England. Her father was Peter Coates, who owned multiple local betting shops. Denise attended college and earned a degree in econometrics before returning to help her family’s business. In 2000, she took out a loan from Barclays Bank to purchase her father’s chain of betting shops and expand it into an online gambling business. She named it Bet365 after their original shop on East Street in Hanley, Stoke-on-Trent.
Under Denise’s leadership, Bet365 quickly grew into one of the biggest online gaming companies in the world. The company earned hundreds of millions in annual revenue and had millions of customers around the globe by 2007. By 2018, it had grown to be worth an estimated £20 billion ($25 billion).
Denise Coates is now one of Britain’s wealthiest people with an estimated net worth of £9.3 billion ($11 billion). She is also well known for her philanthropy; she has donated tens of millions to charities such as Macmillan Cancer Support and Douglas Macmillan Hospice throughout her career. In 2019, she was made a Dame Commander for services to business and philanthropy – an honor bestowed upon only 4% of recipients by The Queen each year.
The primary focus of Denise Coates’ vision for bet365 has always been to offer customers the best possible experience when it comes to betting on sports or playing casino games. It was this commitment that helped propel bet365 to its current status as one of the biggest names in online gambling. To ensure that customers get the best experience possible, Coates has invested heavily in technology and customer service support. This includes developing an app that provides real-time updates on bets, along with a live chat feature so customers can get help quickly if they need it.
Despite all her successes, there have been some controversies surrounding Denise Coates and bet365. One area where she has faced criticism is from employees who allege that she has fostered an “unhealthy working environment” at bet365 by hiring too many people on short-term contracts and not providing adequate job security or benefits. In addition, there have also been allegations that bet365 takes advantage of vulnerable customers by offering them incentives to keep betting even when they are losing money. While these allegations have yet to be proven true, it does raise questions about how ethical bet365’s practices really are.
Dame Denise Coates is one of Britain’s most successful entrepreneurs and philanthropists today thanks her vision and hard work building one small family business into an international gambling empire worth billions. From humble beginnings to becoming one of Britain’s wealthiest people with an estimated net worth over £9 billion ($11 billion), Denise Coates’ story stands as true testament that anyone can achieve success with dedication and hard work even against all odds!
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